But here's the problem: Only 5% of yoga teacher training programs focus on building a yoga business, and no marketing plan is taught to help you reach more people. This means that you graduate with little or no skills to financially thrive doing what you love.
I've witnessed new yoga teachers eager to share their passion for yoga. And I've seen so many talented, caring teachers positively transform the lives of their students.
Yet many get frustrated or burned out because they didn't:
- Establish a plan to grow their business
- Learn a marketing strategy to get loyal clients, or
- Earn enough to support their lifestyle.
As a 500-hr certified instructor with 15 years of teaching under my belt, the most familiar scene I witness in other yoga professionals is a lack of structure running their business.
And I totally get it. I was the same way when I got started.
There’s no manual to launch your yoga business after you get your certification. So I taught in numerous settings—college classes, senior living homes, yoga retreat centers, and with private clients. Yet my cash flow was like a roller coaster ride.
Thankfully, I spent many years as a project manager while simultaneously building my teaching skills. I coordinated hundreds of thousands of dollars in resources to upgrade properties and make them more efficient and profitable for their owners.
I then applied this systematized approach to build Swagtail into the global brand it is today.
And I’ve created this online course to help use the very same principles for your own success—whether that means teaching locally or around the world.
"I've been a yoga professional for over 25 years years. I've started and sold successful studios, have published several best-selling books on teaching yoga, and have led teacher training programs around the globe. Swagtail's Launch your Yoga Business is a must-take program for any teacher even thinking about getting started in the yoga industry today. Kym is a fantastic instructor who communicates these essentials in a tangible, fun way. The information inside will save you years of heartache and fast-track you toward the results you deserve."
"The business material inside of this course is spot-on and informative. It's helped many of my YTT graduates clarify and define a personal business model they could apply immediately."
"What I love about Kym’s course is that rather than creating cookie cutter teachers designed to fit some yoga industry mold - it helps clients identify what it is about them that makes them stand out and utilize that to be successful! The weekly videos, workbook material, and group accountability you’ll find in this course supports yoga teachers in being strategic, smart and creative in doing what they love. I highly recommend it!"
"I am going through everything and have decided to diversify my business this year as a result of your course. My studio is going extremely well. You have had quite an impact on me! Thank you."
The Launch your Yoga Business Course shows you how to start (and sustain) a successful business, including everything you need to overcome your blocks and make money doing what you love.
50 Daily Videos
5 In-depth Workbooks
Exclusive Access to the Community Portal
Copy of It Just Makes Sense book
Everything in the Basic Training, PLUS:
BONUS 1: The Launch your Yoga Business Right Checklist
BONUS 2: Workshop to Teach Yoga Online
BONUS 3: The Yoga Sequencing Bonus Pack
Do you run a YTT program?
The Launch your Yoga Business course is a powerful way to get your teachers started on the right path as they graduate.
That's why we offer a lower price point for your YTT group.
This checklist outlines exactly what you need to have in place to start your yoga business. Using this will keep you on track and ensure you are using your time wisely. This can leverage your energy and increase your sales as your business grows.
In this 90-minute workshop, you’ll discover how to release any nervousness about teaching yoga online and replace it with the confidence and poise to teach like a pro on camera. Plus you’ll learn the perfect way to set up your home studio for filming, tips to light your space on a budget, and how to best communicate with your students to ensure your classes stay full!
Preparing to teach yoga classes can be one of the biggest drains of your time and energy. That's why this sequencing bonus pack will give you tips to build a foundation for sequencing efficiently. And, these tips will keep you inspired to teach while increasing student retention of the knowledge you share.
1-on-1 consulting sessions are only available to current course students and provide customized details to grow your yoga business into a thriving enterprise. The end result? You have more financial stability, a flexible lifestyle, and a career doing what you love!
Great question! This is a great program for you if you do not yet have a yoga business in place.
It does help if you are already enrolled in, or have graduated from a 200-hour teacher training program, though. This way you'll have a general direction in which to launch your yoga business.
In fact, not having a business in place means you are learning all your business skills with fresh eyes rather than having to unlearn poor habits of the past.
In other words, you can save a LOT of time and energy in the long run by joining the program now. I will show you how to set up your business the smart way--in a way that really works.
Of course!! Many yoga professionals have taught for years and considered themselves yoga business owners. Yet they weren't gaining the traction or making the money they desired with their existing framework.
The step-by-step processes you learn in the Launch your Yoga Business course will benefit your existing business on many levels.
In fact, with a few minor tweaks to your website, communication strategy, and marketing approach, you can go from running a good business to operating a great, profitable one!
And this is true even if you are only teaching yoga part-time.
You're right. There are many online programs out there today that teach basic business principles. In fact, I've taken a few of them to see just how they organize their information.
Some are great. Others are not.
But the biggest difference between the Launch your Yoga Business course and others out there is the blending of your intuitive, heart-based passion with that of the logical mind.
As a yoga teacher, you become a mentor to your students on many levels. And you want to honor the compassionate gifts you offer while simultaneously using a business structure that financially supports you, too.
The best part is that I've spent over a decade teaching yoga while also working in the project management space. This means I bring my insights of efficiency, financial planning, organizational communication, and marketing to the yoga space.
You can avoid costly mistakes made by myself in the early days (and by many others in the marketplace today) when you gain the valuable information in this straightforward, step-by-step program.
The Launch your Yoga Business Course is broken down into 5 Phases that span 45 days of learning.
Each of these 45 days has a video lesson associated with it as well as a corresponding set of activities in the workbook. These exercises will help you apply what you have learned to your current standpoint and unique yoga business goals.
The best part is that you have LIFETIME access to the course. This includes any updates made by Swagtail over the years.
So you can go at your own pace.
And, as your business grows and shifts, you can repeat these lessons yet again to fit your new vantage point (and keep your growth moving forward).
This is another great question. We are awaiting approval by Yoga Alliance to pass on those learning CEU credits to you.
We'll let you know when that paperwork is finalized.
Just keep in mind that Yoga Alliance only requires 30 hours of ongoing learning in every three-year period.
The profitable business you build with this course will make paying for these CEUs with other programs far easier and enjoyable moving forward.
This is a great question. Completing the course is just the one step in the journey of running a yoga business. That's why in addition to lifetime access to the course material itself, you can continue to stay connected in our private Facebook group.
You'll get updates and insights from Kym as the yoga industry changes in this group. Plus you'll get to learn from the experiences of others in the industry who are also committed to excellence.
As always, 1-on-1 mentoring with Kym is also available, should that better meet your business needs.
I totally understand that life can be very full.
But here’s the truth: You always make time for people and experiences that are important to you.
And while learning may take extra energy, or cause you to eliminate something else temporarily from your schedule, the trade-off for building a smart, profitable yoga business can save you more time in the long-run.
So, the question becomes, are you ready to invest in yourself and your future starting now?
Are you ready to take your passion for yoga and transform it into a profitable, energizing use of your time and talent?
And if you answered 'yes' to those questions, you'll be ready to carve out the time in your schedule, no matter what else is going on around you! You'll be excited to embrace this opportunity for growth, even if it is one small step at a time!